Prof. Natalia Mæhle
Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences
Prof. Natalia Maehle (project coordinator) is a professor at the Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences. She is teaching and conducting research on digital economy, marketing, social media, and innovation. Prof. Maehle is an expert on crowdfunding and co-edited a special issue on advancing crowdfunding research with Emerald’s Baltic Journal of Management (issue 2 of vol. 15 in 2020). Moreover, she has extensive experience in project management. Prof. Maehle leads a Norwegian part of a large European research project on sustainable food consumption (SUSCHOICE project, supported by Horizon2020 ERA-NET CoFund SUSFOOD2) and work packages in several other international research projects. She has widely published in the highly ranked international journals and is a regular presenter on international and national conferences.